[Update] Sell More Effectively by Syncing Information from the Checkout Form on the Landing Page to the Orders Section

The Checkout experience is always the focal point for optimization on any sales Landing page.

Every "Place Order" click is a critical moment that determines whether you close a sale or lose a customer. Therefore, the Checkout experience is always the focal point for optimization on any sales Landing page. Understanding this, LadiPageAI continues to upgrade the Checkout Form and Orders section with new improvements, helping businesses be more transparent with customers and naturally increase conversion rates.

In this article, let's explore in detail these important updates, why they "save" the payment step, and how you can leverage them today to maximize sales. 

1. Added feature to display product information in combos on the checkout form 

The feature to display product information in combos on the checkout form applies to 3 LadiPageAI account plans: Core, Grow, and Max.

Before LadiPageAI added this feature, customers buying combos faced the problem of not knowing what products were included, which could easily lead to misunderstandings, complaints, or returns.

The checkout form will now clearly display the list of products in the combo, helping sellers:

• Increase transparency & trustworthiness:

+ Users clearly see what they are buying, especially when purchasing combos - avoiding misunderstandings or confusion about the products.

+ Minimizes complaints and returns due to "mistaken purchase" or "unclear combo contents." 

• Increase conversion rates:

+ Displaying details helps customers feel more secure and confident when placing an order.

+ Particularly effective with multi-product combos, customers are more likely to make a decision when they clearly see the benefits. 

This feature is enabled by default. You just need to create a product combo, and the system will automatically display the details on the form. 

 

 Product information in combo on the Checkout Form

2. Added user_agent, fbc, fbp, event_id information to the orders section

The user_agent, fbc, fbp, event_id information in the Orders section applies to 3 LadiPageAI account plans: Core, Grow, and Max.

Previously, order data lacked information for advanced tracking, making it difficult to measure ad effectiveness and analyze customer behavior. 

With the user_agent, fbc, fbp, and event_id fields, customers can:

• Improve server-side tracking: Supports connecting data from frontend (pixel) to backend (server-side events). 

• Optimize Facebook (Meta Ads) ad effectiveness: Helps the advertising system know which users have actually converted into orders. 

• Accurate order data reconciliation: Especially when running CAPI (Conversion API). 

• Enhance customer behavior analysis: CRM/Analytics systems can understand where buyers come from, what device behavior they exhibit, etc.

To store this information, as long as the customer's order URL contains sufficient tracking variables, the system will automatically update it in the Order list.

 

 Update user_agent, fbc, fbp, event_id information in the Orders section

3. Added feature to push tracking fields from the checkout form to the orders section

The feature to push tracking information fields from the Checkout Form (including user_agent, fbc, fbp, event_id) to the Orders section applies to 3 LadiPageAI account plans: Core, Grow, and Max.

Before this feature, businesses often struggled to accurately track user behavior and measure ad effectiveness. Important tracking variables such as access device, ad source, or event ID were not fully recorded, leading to data deficiencies when analyzing or syncing with ad systems.

Now, the Checkout Form automatically stores and sends these variables to the custom information section of the Order, helping sellers: 

• Improve tracking efficiency & data analysis:

+ Fully record user behavior from device, traffic source to conversion events.

+ Optimize ad effectiveness measurement on Meta Pixel and similar platforms. 

• Support Conversion API (CAPI) synchronization:

+ Ensure data is seamlessly connected from frontend to backend.

+ Helps the advertising system accurately cross-reference users who have genuinely converted into orders.

Note: This feature is enabled by default. As long as your Checkout form contains tracking variables in the URL, the system will automatically record and display them in the custom information section of the Order. 

 

  Example of an order with an added User-Agent field

4. Conclusion

With these 3 new features, each order on LadiPageAI is not just a revenue figure, but also a valuable data source to help you understand customer behavior and optimize ad campaigns more effectively. Start leveraging the upgraded Checkout Form today to completely synchronize tracking information with your order list, thereby increasing analysis accuracy, optimizing ad spending, and improving conversion rates.

👉 Experience LadiPageAI today and don't miss out on the competitive advantage of smarter data management!

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