Will Google AI Mode Soon Become The Default Google Search?

Logan Kilpatrick, a senior product manager at Google responsible for DeepMind, Gemini, and all AI products, posted on X (formerly Twitter) that Google's AI Mode would soon become the default search interface.

Logan Kilpatrick, a senior product manager at Google responsible for DeepMind, Gemini, and all AI products, posted on X (formerly Twitter) that Google's AI Mode would soon become the default search interface.

This move marks a significant step in integrating artificial intelligence into the world's leading search engine, with the goal of providing faster, more accurate, and more personalized answers.

What is Google AI Mode?

Google AI Mode essentially transforms Google into a chatbot, capable of answering lengthy and detailed questions, powered by the company's Gemini 2.0 chatbot and Google's super-powerful search index. Instead of merely displaying a list of links as before, AI Mode provides direct answers, synthesizing and analyzing information from multiple sources.

Previously, Google rolled out AI Mode in March 2025 as part of its Search Labs program in the US. By June, Google expanded this mode to India, and Vietnam was included in the list of 180 countries and territories with updated "agentic" and personalization features, including suggestions, restaurant reservations, local service appointments, and event tickets (Source: Search Engine Land). AI Mode helps users delve deeper into exploration, comparison, and receive more comprehensive answers without having to synthesize information themselves.

However, when Logan Kilpatrick hinted that AI Mode might soon become the default, just one day later, Robby Stein, Vice President of Product at Google Search, clarified the statement. He suggested that "soon" shouldn't be taken literally, as currently, Google's main goal is to make AI Mode more accessible to those who want to experience it, rather than immediately replacing the default search interface.

Notable features of AI Mode

• Deep Search: Allows for in-depth searches, returning long, expert-report-like answers with full citations.
• Complex analysis, images, charts: Supports data visualization and advanced analytics.
• Personalization based on user context: AI Mode will customize results based on your behavior, preferences, location, search history, and interactions.
• Fixed AI Mode tab on the left: AI Mode always appears before the "All" tab on the Google interface, indicating a high priority position.

Impact on businesses & users

Impact of Google AI Mode

If Google truly makes AI Mode the default, this could be a major shift for businesses and users, specifically:

• For users: The search experience becomes faster, more intuitive, with answers displayed directly on Google.
• For businesses: AI Overviews may reduce website traffic, as users find answers without needing to click through to the page.
  • Reduced traffic: Users visit original websites less frequently.
  • Loss of ad revenue: Less traffic means fewer opportunities for ad display.
  • Difficulty in brand building: Content summarized by AI makes the publisher's identity less prominent.

LadiPageAI supports businesses by providing SEO-compliant Landing Page design tools, helping to optimize content for appearance in Google's AI snippets.

The future of web traffic

AI Mode could fundamentally change the global flow of traffic. If Google was previously a bridge guiding users to websites, AI will now "retain" them with summarized answers. This puts publishers in a passive position, forcing them to find new ways to survive and thrive.

Google AI Mode is not just a challenge but also an opportunity for those who know how to leverage it. If done well, websites and businesses can score points with users by:

• Providing more valuable and in-depth information than competitors.
• Enhancing brand building through rich content.
• Attracting more stable and sustainable traffic with a good user experience.

What to do to avoid losing out?

Google's shift with AI Mode will strongly impact how users access information. If businesses only rely on traditional SEO, they risk losing their competitive edge. To avoid being left behind, it's necessary to:

• Invest in in-depth and reliable content: Content needs to have data, analysis, real-world examples, and clearly demonstrate E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness).
• Increase personalized experiences: From websites and Landing Pages to email marketing, ensure every touchpoint is tailored to the specific behavior and needs of customers.
• Continuously measure and optimize: Traffic from AI Mode is currently difficult to isolate, so businesses must closely monitor traffic fluctuations and experiment with various content types to maintain effectiveness.
• Build long-term brand: When content is summarized by AI, only brands with high credibility and broad reach will be prioritized for display.

Solutions from LadiPageAI

• Landing Page: Quickly create and optimize Landing Pages for marketing campaigns with an easy-to-use drag-and-drop interface, integrated with forms, checkout, chatbots, and direct connection to Dynamic Content and Smart Traffic to deliver the right message to the right people at the right time.
• Conversion Funnel: Personalize off-page/on-page touchpoints (popups, mini-games, offers), driving action at the optimal moment.
• Automation & Email Marketing: 24/7 customer care operations, automatic lead nurturing, centralized data management.

How to set Google AI Mode as default on Chrome

• Step 1: How to set Google AI Mode as default on Chrome: chrome://settings/searchEngines
• Step 2: In the Site search section, click Add.
• Step 3: Fill in the information

+ Name: AI Mode
+ Shortcut: ai
+ URL:

• Step 4: Once added, tap the three dots next to it and select Make default.

That’s it - you’ve now set Google AI Mode as your default search engine in Chrome. The steps are similar for other browsers like Microsoft Edge, Brave, etc.

Conclusion

Google AI Mode will soon be the new standard for the search experience. To survive and thrive, SEO professionals need to change their mindset, adapt their writing styles, and optimize content in depth, not just based on keyword quantity. Substantial investment in quality, diversity, and continuous updates is the key to winning in the AI search era.

👉 Experience LadiPageAI for free to optimize content and conquer Google AI Overviews!

Frequently asked questions (FAQ)

1. Will google ai mode become default?

According to information from Google, AI Mode may soon become the default search experience, replacing the familiar "All" tab. This will significantly impact how users search and how businesses optimize SEO.

2. How does google ai mode affect seo?

AI Mode changes traditional SEO. Content now needs to be in-depth, rich in context, with high data and authenticity (E-E-A-T). Websites that do not invest in content quality will struggle to rank.

3. Has google ai mode been rolled out in vietnam yet?

Yes. As of June 2025, Google has expanded AI Mode to over 180 countries, including Vietnam. Users can experience it directly on Google Search with the fixed AI Mode tab.